Chapter three of the celebration
A guest is not a row. Every name here is somebody who will travel, arrive, sit, eat, dance and remember. This is where you design what each of them will feel — from the invitation to the farewell.
Opening the register…
“Use RSVPs for seating and thank-you notes. Use the attendance rate for catering. They are different jobs.”
From the Playbook
Turn-out factor
0.86 · 1.05 · 1.18
diaspora · mixed · continent
Sort
Must · Should · Nice
Nice never counts as invited
Walk-ins
Always add a margin
more people will come than you invited