L · Lead the Guest Journey
Step 1 of 2
How many people should you prepare for?
Count households, not names. Then apply the turn-out factor — “I'm coming” is not a number.
Nothing to answer to yet
Every decision here should serve a decision you have not made yet. Create the experience first.
Saved to your celebration
Plan for the real number, then design what guests experience before, during and after.
Output: Guest Experience Map
You are ready to move forward when: Who is coming · how many to prepare for · arrival · welcome · seating · departure.
What experienced planners know here
“Use RSVPs for seating and thank-you notes. Use the attendance rate for catering. They are different jobs.”
From the Playbook
Turn-out factor
0.86 · 1.05 · 1.18
diaspora · mixed · continent
Walk-ins
Always add a margin
more people will come than you invited
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